TUI’s Thibault: your personalized citytrip assistant
Discover the perfect citytrip with Thibault, your digital travel expert. Tailored to your preferences, Thibault inspires personalized travel suggestions, from must-visit destinations to ideal hotel stays, all within a minute!
Expert on all TUI citytrip destinations
Delivers travel inspiration just for you
Brings the travel shop experience right to your home
TUI Group is a leading global tourism company that offers a large range of travel services. Headquartered in Germany, TUI operates across a variety of segments including travel agencies, airlines, hotels, resorts, and cruises, providing integrated travel experiences.
Planning your next citytrip has never been easier. Meet Thibault, your digital assistant that makes organizing your travel simple and exciting. With Thibault’s personalized recommendations, you’ll discover your dream destinations and the perfect hotels - just for you.
Whether you’re looking for an inspiring getaway or practical travel advice, Thibault leads you through every step of your journey. From uncovering hidden gems to sorting the best deals, this assistant ensures a seamless and stress-free experience. In just a few taps, you’ll have your trip planned and ready to go. Thibault’s real-time, tailored advice helps you explore new places with confidence and ease.
Thibault’s success
Customer satisfaction
Thibault provides a personalized experience that perfectly matches each user’s preferences, resulting in higher customer satisfaction and a positive experience when planning their city trip.
Expert knowledge
Thibault, your digital travel expert, quickly combines your preferences with real-time insights to deliver citytrip recommendations, from top destinations to ideal hotels, all in under a minute.
Data driven improvements
A dashboard allows to review and learn from past conversations, enhancing both performance and customer experience.
User friendly
Thibault is designed with the user in mind, making trip planning easy. Whether you're an experienced traveler or just starting out, Thibault ensures a smooth and enjoyable experience.
Why Freeday
TUI teames up with Freeday to create Thibault, a digital assistant that revolutionizes citytrip planning. With Freeday’s advanced AI, Thibault delivers instant, personalized travel recommendations, simplifying the process for users. Freeday’s seamless automation frees TUI from repetitive tasks, allowing them to focus on enhancing customer experiences and offering smarter, more efficient travel solutions.
'People don’t want endless choices; they want the certainty of making the right choice. That’s why Thibault is the ideal solution for our customers.'
Brit Haarmans
Innovation Lead CX
TUI's automation journey
TUI embarked on an exciting automation journey with Thibault, their AI-powered digital travel assistant, designed to enhance the citytrip planning experience. Thibault’s mission was simple: to transform how travelers discover new destinations by providing personalized recommendations tailored to their preferences, all in just a matter of seconds.
Initially, Thibault was introduced to assist users in finding citytrips, offering suggestions based on their likes and needs. Over time, Thibault’s capabilities expanded to include detailed recommendations on hotels and activities, turning it into an all-in-one travel companion. By analyzing user preferences and travel history, Thibault ensures that every journey is unique and perfectly matched to the traveler’s desires.
Thibault’s automation journey led to significant improvements in user satisfaction, with a CSAT score consistently above 9. Thanks to its tailored approach, hundreds of users each week now enjoy fast, relevant travel advice, eliminating the hassle of lengthy research. Thibault continues to evolve, offering a seamless blend of AI-driven insights and personalized customer experiences, helping TUI Belgium revolutionize the way travelers explore their next city destination.
This journey underlines TUI Belgium's commitment to innovation in travel, leveraging automation to inspire and simplify the planning process for their customers.
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Thibault's customer service skills
Answer questions
Automate Q&A with human-like precision using your unstructured data.
Give advise
Offer personalized recommendations and insights.
Follow up questions
Engage with relevant follow-up questions to better understand needs.
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